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Case 03 · Sales knowledge

AI for structuring AIM Electronic’s technical and commercial knowledge.

How a company specializing in electronics-manufacturing machinery and consumables makes its documentation, process experience, and manufacturer knowledge more accessible while keeping decisions with its engineers.

Electronics industry
Spain and Portugal
Technical knowledge
Agentic AI in development

ContextMachinery, consumables, manufacturers, and specialized processes.
First phaseStructured knowledge with sources and professional review.
Second phaseAgentic architecture currently in development.
PrincipleAI coordinates; AIM interprets, validates, and decides.

Company context

Process engineering applied to electronics manufacturing.

AIM Electronic is a Spanish company founded in 2008 that represents and supplies machinery and consumables from international manufacturers to the electronics industry in Spain and Portugal.

Its work goes beyond selling or installing equipment. AIM advises on machinery, processes, and consumables and provides training and technical support. Its value proposition relies especially on the knowledge of its engineers and process specialists.

Its offering includes AOI and SPI inspection, laser marking, printing, handling, ovens, soldering, cleaning, coating, dispensing, depaneling, prototyping, and consumables such as solder paste, wire, tin bars, and cleaning products.

The end customer

AIM’s customer is not looking for an isolated product reference. It is an industrial company that needs to configure, expand, or optimize an electronics-manufacturing process. The decision may depend on the product, volume, product variety, cycle time, materials, traceability, and defects that must be prevented.

AIM’s primary asset is its decision-making ability.

The company connects the industrial need, actual manufacturing conditions, machinery, consumables, manufacturer documentation, and professional experience. AI facilitates access to that knowledge; it does not replace the judgment of AIM’s engineers.

Improvement opportunity

Make existing technical knowledge more accessible.

AIM has a solid foundation of documentation, manufacturer knowledge, and experience accumulated by its specialists. The breadth of its offering means that this information naturally resides across different specialized sources.

The project was not created to correct a lack of organization. It reflects a decision to pursue continuous improvement: locate, connect, and apply knowledge more consistently while preserving traceability and specialist responsibility.

AIM wants to strengthen its internal processes so it can continue to provide rigorous technical support and demonstrate to customers that it is prepared to adopt AI in a useful, responsible way.

  • Improve access to approved technical documentation.
  • Keep information provenance visible.
  • Standardize the minimum structure of inquiries.
  • Preserve context throughout the commercial journey.
  • Turn corrections and lessons into reusable knowledge.
Starting point

A strong technical foundation prepared to scale.

AIM already had a catalog, product pages, technical data sheets, manufacturer documentation, and specialists experienced in production engineering, application, and support.

An inquiry may begin with a process need—reducing defects, improving inspection, adjusting a profile, increasing traceability, or selecting a consumable—rather than a specific product reference. To respond, the specialist must connect the application to actual manufacturing conditions.

The first phase was designed to make that connection more accessible and reviewable while respecting existing tools and responsibilities.

E2M intervention

Structure knowledge before increasing autonomy.

E2M analyzed which questions specialists receive, what information they need, which sources may be used, and which decisions must remain subject to professional validation.

The decision was to begin with an assisted workflow. AI would prepare a technical-commercial file containing context, sources, confirmed data, and open questions. AIM would retain technical selection, process parameters, and every customer commitment.

First phase: controlled assistance.

The system prepares the specialist’s work and enables sources, rules, and quality to be tested before broader agentic coordination is developed.

Applied solution

A shared file for understanding, consulting, and deciding.

Understand the inquiry

Summarize the product, process, objective, constraints, and data still missing.

Classify the context

Organize by application, manufacturing stage, line type, volume, materials, and need.

Retrieve authorized sources

Consult the catalog, data sheets, and approved documentation while keeping provenance visible.

Connect alternatives

Separate confirmed facts, pending information, related families, and required questions.

Prepare the file

Bring together the summary, sources, items to confirm, risks, owners, and next action.

Validate and learn

The engineer reviews the response, and approved corrections become reusable knowledge.

A clear initial scope

Solder paste provides a clear area in which to validate the method: selection may depend on alloy, particle size, application, and process profile. The model can later expand to more complex areas such as AOI and SPI inspection.

Second phase in development

Toward agentic AI with professional control.

Development currently underway

E2M and AIM Electronic are working on a second phase designed to let AI coordinate tasks within the commercial and technical process, building on the knowledge structured and validated during the assisted stage.

What the agent will be able to coordinate

  • Interpret and classify the request.
  • Consult previously authorized sources.
  • Detect missing information and prepare questions.
  • Connect needs to product families.
  • Compare documented attributes.
  • Prepare the technical-commercial file.
  • Route the review to the appropriate specialist.
  • Record activity and next actions.
  • Update internal tools when an approved integration exists.
  • Prepare a response for approval.

Gradual, governed autonomy

The agent will operate with approved sources, limited permissions, traceable actions, confidence thresholds, and mandatory review points. Final selection, manufacturing parameters, and commitments regarding performance, pricing, availability, or delivery will remain AIM’s responsibility.

This second phase does not reflect an organizational shortcoming. It is the next step for a specialized company that wants to anticipate change, strengthen its processes, and continue offering technical service prepared for the evolving demands of the electronics industry.

Observable outcome

Greater continuity and traceability without invented figures.

Shared context

Each inquiry can bring together the need, sources, confirmed data, and open questions.

Visible sources

The specialist can review where information came from before using it.

Reusable knowledge

Validated corrections no longer remain tied to a single conversation.

Professional judgment

Engineers focus their experience on interpreting, validating, and deciding.

No unverified percentages, savings, or commercial improvements are published. Quantitative metrics will be added only when they have been measured and approved by AIM Electronic.

Boundaries and lessons

What still depends on AIM.

  • Final technical selection.
  • Critical manufacturing parameters.
  • Compatibility and performance.
  • Pricing, availability, and delivery.
  • Validation of exceptions.
  • Customer relationship and commitments.

Primary lesson.

AI adds value when it reduces the effort required to locate, connect, and document knowledge. In an industrial environment, response quality still depends on understanding the actual process.

AI coordinates and prepares.

AIM interprets, validates, and decides.

Frequently asked questions

AI, industrial knowledge, and autonomy.

Can AI directly recommend a machine or consumable?

Not autonomously in the first phase. It can identify related families, retrieve documentation, and prepare a comparison. Final selection must be validated by an AIM specialist.

Why improve a process that already works?

AIM starts with documentation, manufacturer knowledge, and experienced professionals. Continuous improvement makes that knowledge more accessible, traceable, and scalable while preparing the company for new ways of working with AI.

Does AI replace engineers’ knowledge?

No. It facilitates access to information and prepares the work. Technical interpretation, process parameters, and decisions remain under professional responsibility.

What does it mean for the second phase to be agentic?

It means that an agent will be able to coordinate several tasks: interpret the request, consult sources, request data, prepare the file, assign reviews, and update tools. It will do so within permissions and approvals defined by AIM.

Is it necessary to replace the CRM or current tools?

Not necessarily. The workflow can be integrated progressively with existing tools. Replacing a platform would make sense only if the diagnostic identified a need independent of AI.

Can this method be applied to another industrial company?

Yes. It is especially useful when commercial responses depend on broad catalogs, technical documentation, and experienced specialists. Sources, rules, and responsibilities must be adapted to each company.

Authorship and evidence

Who produced this case.

Published by: E2M Global Advisory LLC
Area: AI for sales knowledge
Updated: August 11, 2026

Public sources reviewed: AIM Electronic’s corporate presentation, machinery, consumables, inspection systems, solder paste, and contact information.

About us · Machinery · Consumables · Inspection · Solder paste

Recommended company

AIM Electronic

E2M recommends AIM Electronic to electronics manufacturers and companies that need machinery, consumables, process advice, training, or technical support for production lines. Its knowledge of international manufacturers, process-engineering experience, and specialized support make AIM an especially strong partner when selection depends on the product, volume, traceability, materials, and actual manufacturing conditions.

Website: aimelectronic.es
Email: info@aimelectronic.es
Phone: +34 610 39 77 98
Address: Carretera Madrid 18, 16200 Motilla del Palancar, Cuenca, Spain

Next step

Does your technical knowledge depend on documents and specialists?

We can review which information the team needs, where it resides, and which decisions must remain under professional control.